Luxor Cosmetics

Luxor Cosmetics shimmy Luxor Cosmetics is in a difficult situation in which changes need to be made. There a few items that need immediate attention. Per an evaluation of the sexual conquest balance reduces, their inventory only increases every grade, for example Lipsticks inventory increase is about 20% per stratum Nail refine increase is about 20% per stratum, leveling out at $11 million in 2009 -2010.Their Creams inventory remains constant, since the creams food market is a totally different concept, it does not follow a trend in innovation and changes so often as the other products. The unnecessary in inventory is a big disadvantage since last years products may not be in style this year in addition to the cost of storage. For all these reasons their cash flow is less(prenominal) in comparison with previous years causing that Luxor Cosmetics keeps increasing their debate loans, creating more debt, making it harder to pay out as 2011.Some of the strategies I believe th at may help improve Luxor Cosmetics shrinking market are For example, improving their marketing strategies, by being more aggressive in their creams campaign, targeting the different potential customers and not limiting to the sometime(a)er ones only, provided to include women from 20 years old. They also should take advantage of the concomitant that according to market research, during the last decade nail polish gross revenue is significantly larger that lipstick.Considering this information Luxor Cosmetics can increase their sales by promoting red-hot colors that change with the season, there is a large kind of shades, textures, colors and other trendy characteristics that can be promoted. Other measurable changes or strategies that should be considered by Luxor Cosmetics is to try to get rid of the old merchandise by creating an online discount web page, in which last years products can be sold at a light price targeting different costumers with different needs and incom es.This way their inventory would mitigate and their cash flow would increase. Also they should base their production in omen analysis of demand, this way, they wouldnt have so much inventory left(a) from previous seasons. As a conclusion I can declare that Luxor Cosmetics is on time to make the necessary changes to bring their business grit to life. Innovation is the word that should be included in every new product and every advertizing campaign, they should develop new lines and new products, perchance even different packaging to impress their customers.