Boost Juice Case Study Essay

3 reasons for march on Juice experiencing economies of scale1 purchase arousals and raw materials in bulk Buying in bulk kernel that the average follow of separately unit of raw material is cheaper than if each unit was bought individually In one year completely, win succus goes by means of more than 35 tonnes of mangos and you still acquit all of the early(a) range of products that are bought. Therefore get in bulk factor that the average cost of the raw material decreases which therefore, using the value chain, corresponds that the average cost per output decreases as output increases. As the regularise value increases, a occupancy obtains more bargaining power with suppliers. It may be fitted to obtain discounts and lower equipment casualtys for the raw materials2- Cheaper food merchandising cost pet spill Due to the rapid expansion of boost since it was constituted in 2000 (on average one forward-looking boost store opens any 4 days) has meant that the cost of advertising per outlet has decreased (e.g. if you had one outlet and advertising cost $10,000 and then the business expanded to 10 outlets it would mean that cost of advertising per outlet would go from $10,000 to $1000) This has enab lead boost to undergo boost marketing strategies which in turn brings more consumers to the product meaning that the price of each unit output would decrease3-Economies of scale can be defined as reductions in costs per unit of output as output increases and so therefore arise when the cost per unit falls as output increases. They are the savings of size if a degenerate is able to increase the size of its plant or operations in the long run production period. A business that is experiencing economies of scale in the present is the smoothie and juice making company called throw out Juice. realized in2000, go on Juice, managed by successful entrepreneur Janine Allis, is a business that has been able to be extremely successful through domin ation of their market and a number of marketing strategies that has enabled them to grow in size and thusly currently be experiencing economies of scale.Since the very first Boost Juice was subject in 2000, the next 6 years saw the opening of 189 new stores and the rapid growth is still occurring today. There are two briny types of economies of scale, internal and external each of which are leading factors as to wherefore a business may currently be expericing economies scale. Within this effort study of the highly profitable and highly successful business Boost Juice I will be discussing 3 of the reasons why Boost Juice are currently experiencing economies of scale which are bulk purchasing, cheaper marketing costs and As stated above, economies of scale can occur payable to both internal and external factors. One of the key internal factors of which has led to Boost Juice experiencing economies of scale is bulk-buying of raw materials and other inputs. Bulk buying can be def ined as buying goods/ materials/ other inputs in large quantities which becomes highly relevant to business that are undergoing or throw away already expanded as a business due to the cost benefits that are associated with bulk buying. The leading cost benefit associated with the bulk buying is that the average cost of each unit of raw material is cold cheaper that if each unit were bought individually. As businesses grow its essential that they order bigger quantities of production inputs so that they can meet the increased demand and production.As the order value of wanted raw materials increases a business is able to obtain monopsony (buying) power with its supplier/s. This is extremely applicable to Boost Juice. Boost Juice is a highly successful fruit juice retailer thus requiring extremely large quantities of fruit (along with the other needed inputs). In one year, Boost Juice goes through more than 35 tonnes of mangoes alone and when you consider all of the other fruits tha t Boost Juice will have to purchase as inputs there is an extremely large quantity of fruit that needs to be supplied. Therefore buying in bulk is often more cost effective as it makes the unit price per input much cheaper through the cost volume benefits of buying in bulk. Therefore, Boost Juice has been able to experience economies of scale in the present through bulkbuying which drastically reduces the unit price per input, which reduces the cost of output.